Little Black Book #thinkbigshopsmall

Staying local has never been so important in these crazy times.

We are passionate about supporting local independent businesses here in Hertfordshire and our 'Think Big, Shop Small' campaign continues to shine a spotlight on these wonderful retailers with the launch of our second edition Little Black Book of Herts Independents.

With such a magical mix of local talent and unique gift ideas - make this your go-to directory for your Christmas shopping and beyond.


aelita jewellery is an independent contemporary jewellery brand based in Hertfordshire offering a range of unique hand crocheted metal wearables both in silver and gold. Aelita established aelita jewellery with an aspiring idea to celebrate crochet, the traditional textile craft, by transforming it into contemporary jewellery making. Crochet is a process that interweaves the designer’s biography and sentiments that have roots in Aelita’s childhood, the notion of nostalgia and personal way of meditation.


Apothaka® is a multi award-winning skincare brand which is all about simple but effective, nutrient rich formulations which combine the best of what nature and science have to offer in order to support a healthy skin barrier, as well as respecting the environment. This minimalist brand is centred on a "less is more," and inclusive approach to skincare for all, regardless of age, gender or skin colour. In an industry driven by the pursuit of flawless skin, Apothaka® is here to reset the goal to healthy skin and healthy ageing.  The unique formulations have been mindfully created in Berkhamsted, Herts by founder Natasha Dauncey, using her expertise in product formulation and understanding of skin science. The full range is vegan friendly, cruelty free and free from the fear mongering increasingly seen in the cosmetic industry.


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