Little Black Book #thinkbigshopsmall

Staying local has never been so important in these crazy times.

We are passionate about supporting local independent businesses here in Hertfordshire and our 'Think Big, Shop Small' campaign continues to shine a spotlight on these wonderful retailers with the launch of our second edition Little Black Book of Herts Independents.

With such a magical mix of local talent and unique gift ideas - make this your go-to directory for your Christmas shopping and beyond.


aelita jewellery is an independent contemporary jewellery brand based in Hertfordshire offering a range of unique hand crocheted metal wearables both in silver and gold. Aelita established aelita jewellery with an aspiring idea to celebrate crochet, the traditional textile craft, by transforming it into contemporary jewellery making. Crochet is a process that interweaves the designer’s biography and sentiments that have roots in Aelita’s childhood, the notion of nostalgia and personal way of meditation.


Apothaka® is a multi award-winning skincare brand which is all about simple but effective, nutrient rich formulations which combine the best of what nature and science have to offer in order to support a healthy skin barrier, as well as respecting the environment. This minimalist brand is centred on a "less is more," and inclusive approach to skincare for all, regardless of age, gender or skin colour. In an industry driven by the pursuit of flawless skin, Apothaka® is here to reset the goal to healthy skin and healthy ageing.  The unique formulations have been mindfully created in Berkhamsted, Herts by founder Natasha Dauncey, using her expertise in product formulation and understanding of skin science. The full range is vegan friendly, cruelty free and free from the fear mongering increasingly seen in the cosmetic industry.


Facebook: @bitsbobsandgifts

Instagram: @bitsbobsgifts


Bits Bobs & Gifts has a variety of gorgeous gifts and Christmas decorations including their bespoke Christmas Tree Cars which was born out founder Lauren's huge passion for both Cars and Christmas - it seemed like the perfect combination.


Black Bridge Distillery is a small family owned distillery based in Wheathampsted and St Albans. We produce small batch gins, vodkas and American inspired moonshines.



Twitter @bravenewyouBNG

Brave New You Agency co-founded by Lou Hamilton and Meredith Hepner-Chapman to creatively inspire positive impact & change by helping you communicate your message. Our eco-range is made-to-order with artwork by Lou Hamilton to inspire you to wear the messages you want to share with the world. We also do bespoke pieces in partnership with you, offer a REVAMP service, where we put our designs on a favourite item of yours, making it feel new again AND an Etsy Sample shop.


At Bright Corner we design and make simple, sustainable wooden LED lights. Designed by me, Chloe and made locally in Hertfordshire. Using FSC Birch Plywood and fabric coloured flex, they offer a simple, sustainable cosy light for your home. Designed to be used with a warm white, low light LED bulb they create a calm, happy atmosphere - ideal for a bedroom / nursery night light or a feature light in that neglected corner of your living room.


Facebook: @cositasstalbans

Twitter: @cositasstalbans

insta: @cositasstalbans

Cositas is a Home Interiors shop on Holywell in St Albans. We are also home to Cositas Creative, where we run a jam packed calendar of Creative Workshops led by local experts. They’re hugely popular and so much fun. We also support other small business to showcase their products in a bricks and mortar environment with our Pop Up Shop Hire.


Instagram: @feedingtimeparties



CRUMBS at Feeding Time is the home of beautiful baking and treats for special occasions!  Movie Night Boxes have proved the big hit of 2020 and are perfect for lockdown birthdays and family nights in.  Packed with freshly baked brownies, personalised iced cookies, rocky road bars, popcorn, marshmallows and loads of other sweet treats, these ribbon-tied boxes are sure to delight any lucky recipient!   CRUMBS also makes triple chocolate treasure trays (brownie slabs loaded with goodies  and a personalised message - an ideal alternative to a birthday cake) and bespoke iced biscuits for all occasions. 


Deborah Fitz Interiors can help with every aspect of Interior Design within your home. Offering expert, friendly design advice, founder Deborah takes on projects of all sizes, from single rooms to whole houses. She has an excellent team of trades people and also offers a made to measure curtain and blind service. Ideal for busy people, Deborah’s start to finish service takes all the stress out of achieving your desired result.


Instagram: @DucksFlyTog

Ducks Fly Together is a Wheathampstead based online gift shop creating unique and personalised gifts for special people and special occasions. We love collaborating with customers to create the most bespoke items that will be treasured. We specialise in jewellery (notably cufflinks, necklaces and earrings), coasters and wood art.

We are offering free, express delivery to the local area right up until Christmas Eve!



Etté Athletica - our weights are the most glamourous you'll find on the market!


Edits-Styling, as a personal stylist, I can help you discover and develop your own personal style. I will show you that it isn’t just about understanding fashion, but also about how to shop for your body shape and colouring to make clothing choices that boost your confidence. I provide expert styling and fashion advice, with nearly 20 years in the fashion industry. My clients are professional men and women and busy mums who are short on time but are serious about maximising their potential and want to feel confident in their style. I will help you find a style you love that compliments your life, help you get the perfect wardrobe for you and teach you the secrets to wearing it with confidence.


Instagram: @ellaanddoodle

Facebook: @ellaanddoodle

Ella & Doodle is all about contemporary and unisex prints. All of my products are hand made and many styles are reversible, offering two prints in one. Some products are now 100% organic and all are beautifully made and gift wrapped. My products range from new baby gifts to adult accessories and decoration.


Twitter: @BrewFarr

Farr Brew was founded on the principles of creating great tasting real ales brewed with craft and a commitment to quality. The Farr Brew Christmas shop will be open once again at our tap room, with extended opening times over Christmas to provide you with all the local presents you need!


FiveDinners is a curated meal planning service, where members receive a meal plan each week alongside a complete shopping list. The meal plans include x5 family-friendly recipes created by Theo Cooks, executive chef, food columnist, x5 cookbook author and was a semi finalist on Masterchef and our weekly guest chefs. The recipes are all road tested on our family, we have three young children, and so we know they will be loved by our members. The recipes are all designed to be really easy to make, most of them take 30mins or less. FiveDinners is fantastic for your pocket, saving money on your grocery bills and great for the environment in helping to reduce food waste. Meal planning is also a great way to relieve the mental load – and at FiveDinners we do all the hard work for you! No more dreading those immortal words ‘What’s for dinner?!’



Based in the heart of St Albans, Flower Box is an award-winning florist offering a gorgeous selection of flowers and plants alongside Home & Interiors, comprising of furniture, lighting, furnishings, vases and home fragrances. With over 30 years’ experience, we offer bespoke event designs and corporate subscriptions, as well as ensuring your wedding flowers are perfect for your special day.

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