Little Black Book #thinkbigshopsmall

January 16, 2020


 A Local, Independent Business is for Life, not just for Christmas! ... never a truer word was spoken in the world of small retailers. 


Following on from our Boutique Christmas Market we are continuing the campaign

'Think Big, Shop Small' as we launch our first online Little Black Book of Herts Independents...... Very Exciting!!


Read on to see some of the fantastic retailers all based here in Hertfordshire, and who knows this may be your go to list for all Christmas', birthdays and treat me days! 






aelita jewellery is an independent contemporary jewellery brand based in Hertfordshire offering a range of unique hand crocheted metal wearables both in silver and gold. Aelita established aelita jewellery with an aspiring idea to celebrate crochet, the traditional textile craft, by transforming it into contemporary jewellery making. Crochet is a process that interweaves the designer’s biography and sentiments that have roots in Aelita’s childhood, the notion of nostalgia and personal way of meditation.





Apothaka® , a multi award-winning brand is all about simple but effective, nutrient rich formulations which combine the best of what nature and science have to offer in order to support a healthy skin barrier, as well as respecting the environment. Products are hand blended in Berkhamsted, Herts by founder Natasha Dauncey, in small batches in order to ensure ultimate freshness. The unique formulations have been mindfully created by Natasha using her expertise in product formulation and understanding of skin science.

The full range is cruelty free, vegan friendly and free from the fear mongering increasingly seen in the cosmetic industry. 





Twitter @becooler1


BE COOLER ... is just that! Be cooler than the bullies, be yourself and be proud of who you. Help raise awareness with one of these cool unisex organic cotton sweatshirts - THC have got ours! 






Black Bridge Distillery is a small family owned distillery based in Wheathampsted and St Albans. We produce small batch gins, vodkas and American inspired moonshines.






@bravenewyouapparel  @bravenewyoutribe

Twitter @bravenewyouBNG 


Brave New You Agency co-founded by Lou Hamilton and Meredith Hepner-Chapman to creatively inspire positive impact & change by helping you communicate your message. Our eco-range is made-to-order with artwork by Lou Hamilton to inspire you to wear the messages you want to share with the world. We also do bespoke pieces in partnership with you, offer a REVAMP service, where we put our designs on a favourite item of yours, making it feel new again AND an Etsy Sample shop. 






At Bright Corner we design and make simple, sustainable wooden LED lights. Designed by me, Chloe and made locally in Hertfordshire. Using FSC Birch Plywood and fabric coloured flex, they offer a simple, sustainable cosy light for your home. Designed to be used with a warm white, low light LED bulb they create a calm, happy atmosphere - ideal for a bedroom / nursery night light or a feature light in that neglected corner of your living room. 







Deborah Fitz Interiors can help with every aspect of Interior Design within your home. Offering expert, friendly design advice, founder Deborah takes on projects of all sizes, from single rooms to whole houses. She has an excellent team of trades people and also offers a made to measure curtain and blind service. Ideal for busy people, Deborah’s start to finish service takes all the stress out of achieving your desired result.






Edits -Styling, as a personal stylist, I can help you discover and develop your own personal style. I will show you that it isn’t just about understanding fashion, but also about how to shop for your body shape and colouring to make clothing choices that boost your confidence. I provide expert styling and fashion advice, with nearly 20 years in the fashion industry. My clients are professional men and women and busy mums who are short on time but are serious about maximising their potential and want to feel confident in their style. I will help you find a style you love that compliments your life, help you get the perfect wardrobe for you and teach you the secrets to wearing it with confidence.



Twitter: @BrewFarr


Farr Brew was founded on the principles of creating great tasting real ales brewed with craft and a commitment to quality.  The Farr Brew Christmas shop will be open once again at our tap room, with extended opening times over Christmas to provide you with all the local presents you need!






Gather + Give is a new gift and lifestyle store opening in Fleetville, St. Albans, selling conscious wares for family living. Owned by a local mum on a mission to do good, everything in store from the candles and bath salts to the toys and nightwear, has been carefully selected for its kind ethos; ethically made using sustainable, natural materials and built to stand the test of time. In the New Year, there will also be regular children's craft sessions and sustainable workshops held instore. 





Instagram: @goodnightstarry

Facebook: @goodnightstarry


Goodnight Starry is a beautiful picture book for little stargazers aged 3-6 years. Saying Goodnight to each member of the Earth's family in the solar system, they will discover how very different and special each one is.  And learn things that they will recall, long after bedtime is over.  Humorously written and beautifully illustrated, Goodnight Starry is the perfect goodnight story to ignite a little one's love of the planets, moons, stars and space. 





Twitter: @hillaryt29


Hillary Taylor Artist is best known for her townscapes from Harpenden to Hong Kong and places in between. Deliberately simplified, almost naïve, her drawings capture a sense of place, a slice of history: everyday life, money, politics and much more. The long-running series is a growing collection of individual yet deeply interconnected images where original drawings, greetings cards and limited-edition fine art prints all have timeless popularity - enduring stories captured in every striking image.






Hodge Interiors blends modern and vintage homewares to help you create your own perfect individual space.  We concentrate on items founded in good design and form whether they are old or new. 






Iris Design Floral is a small business based in Hertfordshire who feel passionate about producing beautiful products that feel like a treat whilst at the same time give a little back. We are proud to give £1 of every sale to Pancreatic Cancer UK.We offer a range of Luxury Faux Florals, Gift Boxes to suit all occasions and a range of Home Fragrances made from natural wax.






Hand lettering artist Jen Roffe creates prints and homeware designed for the people you love, and about the places you live. Her illustrated maps of Hertfordshire towns are her most popular products, and the Harpenden map is no exception. It's great to be able to pinpoint yourself on a map - where you live and where you’ve spent time with your family, its a lovely way to celebrate your home town and the memories you’ve made there. Jen’s maps are available framed and unframed in a choice of colours, and can also be personalised if required. For Christmas she’s even added a Harpenden tea-towel to the collection - great for grown-up stocking fillers.If maps aren’t your thing. there are lots of other hand painted lettering designs in her collection, and she also offers brush calligraphy workshops for adults and for 11+ age children. Gift vouchers are available too PERFECT for Christmas.






JungleXO quirky, handmade, keep-forever lampshades are 100% unique (no two shades are the same) and are guaranteed to bring a smile to your face and a cool bohemian vibe to your home. I use recyclable packaging and donate 10% profits to charities that help save and protect our beautiful planet.






Little Active People is an online retailer supporting children in keeping active and away from screens. From clothing to scavenger hunts, craft kits to baking kits, subscription to colour in clothing and shoes, we have a huge range of gifts, party bags and holiday entertainment idea's to keep your little one active whether mentally or physically and away from screens.







The passion at Mallow + White is to help you have the most healthy, radiant skin possible. All of my organic, 100% natural skincare and soaps are handblended in Harpenden, and many of them have gone on to win awards. "Your products have transformed my skin" is a phrase I regularly hear, and it makes my heart sing.  






Nights by Wilder Stylish sleeps for little people. Nights by Wilder offers a range for boys, girls and unisex pieces designed to be worn night or day. Made from hand spun sustainable cotton, dreamt and Made in England. Shipping worldwide. Stocked in Liberty London.





Instagram @rufus_country

Facebook page Rufus Country


My husband and I are the design duo behind our leather brand, Rufus Country.  We set up our company in 2015, as we wanted to create beautifully crafted bags, using the finest quality leathers. As we sell them directly to consumers, it enables us to keep the retail prices affordable. 


Our collections include Work bags, Briefcases, Handbags, Satchels, as well as mens’ and ladies’ wallets.





Etsy: SeaGlassArtUK


 Sea Glass 'Recycled by nature,  upcycled by me!’


I make truly original art from beachcombed materials. I predominately use sea glass, which I don’t shape or alter in any way as I like the challenges this poses!  My work covers many different themes, often with a touch of humour or poignancy. 







Squidge & Smudge Handmade are a two-mum run business. Judit & Boglarka have been friends for over 20 years and are both mums of two - a boy and a girl each. We are passionate to create eco-conscious, reusable nappy & baby wearing friendly, fun and bold baby and toddler wear. One of our best sellers are the Grow-with-me trousers, they are not only reusable nappy friendly but by adjusting the cuffs and waistband you can adjust the size of them. They come in 3 sizes, NB to 6M, 3M to 12M and 6M to 3Y. 







The Panama Hat Company is a run by Harpenden based Mavi and her mother Jenny who has been selling Panamas for over 30 years. Every Panama we produce is a unique piece of headwear, it is ‘woven in Ecuador and hand-made in England’, using traditional hat-making techniques in our factory based in Luton.






Threads is an independent, family-run gift and card shop on Harpenden High Street.  Often described as an aladdins cave or mini department store, we stock a wide range of lovely gifts for all ages.  We hand select all our stock and have new products arriving daily, including some gorgeous ranges from local craftspeople. 






tommy & lottie are a unisex, ethical and sustainable clothing brand which produces a 'capsule' good quality baby range and organic sweatshirts for children and adults.The founder Katie Carr has a real passion for wildlife and the environment. She hand draws all her designs which are inspired by nature. The clothing is unisex and non seasonal so it’s easier to hand down after use helping towards reduce textile waste. All the printing processes are environmentally friendly and better quality. No plastics are used but screen printing with water based, chemical free inks or embroidery made from oeko tex certified thread.  Clothing that lasts longer but its also better for the planet.







VeritieroCampbell Interiors: two friends with a shared love for all things interiors and lifestyle, sourcing a collection of beautiful, stylish accessories for you to dress your homes. We only sell what we love! We have seasonal pop up shops where you will find homewares, furnishings, Christmas decorations and gifts for your home, for you and for your friends.







We are Willow & Wild a.k.a Charlotte & Louisa - mates that live in Harpenden and share a passion for creativity. We really enjoyed making our own wreaths at Christmas time; so this year we thought we would have a go at making, selling and delivering them locally. We’re really glad we did!


We sell indoor and outdoor fresh wreaths and ‘Swags’ (for indoor decor or your front door). Prices start at £15. We have promoted our products via Facebook & Instagram only and the response from just those two platforms (and word of mouth) has been incredible. Our customers reactions have been the best bit, happy customers make it all so worthwhile!





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